Supplying Promotional Products

Promotional Products

Pens, Flash Drives, Confectionery, Bags, Drink Bottles, Badges, Key Rings, Coffee Mugs, you name it we have it.

Promotional Product artwork is required differently to most of our printed products and has special requirements. Almost every promotional product has multiple print areas available. These are labelled based on the printing method as the print area is different for each one. Choose which one you want to use (based on printing method and the customers preference). In most cases a print area can't be moved, unless their is an explicit comment on the template saying that they can.

Printing Methods 

Below is a list of the different printing methods that will be used on the Promotional Range. Please note there are specific needs for each method of printing.

Digital Print

This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of products such as Button Badges. 

Direct Digital

Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces. 

Pad Print

Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass. 

Screen Print

Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects. 

Laser Engraving

Laser engraving produces a permanent natural finish using a laser to mark the product. Different materials produce different effects when engraved so please check the product description for finish details. 

Resin Coated Finish

Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond. 

Digital Transfer

Digital transfers are used for branding fabrics and are printed on transfer paper using a digital printing machine then heat pressed onto the product.


The templates are to scale as are the print areas. So if the print area on a pen is 30 x 10mm, then the print area on the proof is exactly that. The exception to this is large items such as the umbrellas which are scaled down. But the scale is noted on the template. 

For products that have colour options, there is a colour swatch on the template. This is to allow you to colour the product appropriately. This is part of a checking process – making sure that what is shown on this artwork proof matches what the customer has ordered and the finishing options you choose.

Click here to see all our templates for our promotional range

Need Help?

If you would like some more information or advice when setting up your graphic files, take a look at our File Supply Guide or get in touch on or call us on 0800 289 774.